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1820
Number: 1819
From: Marquis Grove <infosyssec@y...>
Date: Thu Dec 12, 2002 7:15 pm
Subject: Re: [ASC McLaren ] Re: buy a capri....
Body:
Ah ha ! Said the blind man... I see....
But I wonder if we could not also chock that strategy up to the marketing boyz
as well... ie
don't wear a Mercury or Ford external marque on the vehicle in order to place
the cars in both
types of dealerships ;)
Marq--- "Sandy Block <cigarsandy@c...>" <cigarsandy@c...> wrote:
> Oh my Gosh, Marq ! You are "deep" in the thoughts department! Now,
> you'll have to make a fast trip to the mem's rest room when I tell
> you the REAL reason! Ready??
> V
> V
> V
> V
> V
> Okay.....
>
> The real reason is because the ascMcLaren Capri was sold ONLY at
> Mercury Dealerships! Therefore, it was fine to wear the Mercury
> badge.
>
> When the Ford version (Mustang) came out in 1987, Ford agreed to
> allow BOTH Ford & Mercury dealers to have & sell the car!!
> Therefore, they omitted any direct referance to Ford Division by
> omitting the name plate FORD or MUSTANG from outside the car.
> Several Mercury dealers sold the 1987 - 1988 version. None sold the
> 1989 or 1990 version, but they just continued to leave it off....it
> was easier.
> Ft. Lauderdale Lincoln-Mercury sold ALOT of 1987 & 1988s and did Palm
> Beach Lincoln - Mercury. asc actually sent order forms to Mercury
> dealer in 1987/1988 ... and now you know !
>
>
>
>
>
>
--- In ascmclaren@yahoogroups.com, Marquis Grove <infosyssec@y...>
> wrote:
> > I suspect that the decision to obscure the FORD name off the
> McLaren was probably a marketing one
> > rather then an embarassment to affiliate the Ford name with the
> McLaren...
> >
> > For example, if you are trying to command a top dollar for what is
> purported or marketed to be a
> > Euro cruiser... then it only makes sense to strongly differentiate
> that vehicle (the McLaren) from
> > its nearest relative ( the 5.0 GT ). Otherwise, even the dumbest
> consumer will compare the cost
> > between the two similar vehicles and opt for the 'biggest bang for
> the buck' model.
> >
> > In order to command the premium price for the McLaren, I assume
> they felt they had to make it
> > stand out as being something over and above a GT Mustang.
> >
> > Oddly enough they allowed the FORD name plate to remain on the
> engine's air intake plenum - which
> > I thought was rather odd. One of the first purchases I made for
> my McLaren was to buy one of
> > those McLaren plenum plates. It makes the engine somehow seem 'a
> little different' from the run
> > of the mill stock 5.0 engines with this little touch.
> >
> > But then again, Ford did something the same with the Tomaso
> Pantera - in that the Ford engine
> > under the hood was clearly marked up as a FORD engine - and did not
> try to mask that it was a
> > Pantera engine etc. So I would assume the Ford marketing boyz of
> the day assumed that a FORD
> > under the hood was a PLUS feature for marketing - whereas FORD on
> the body would inhibit their
> > ability to fetch the premium dollar for these cars.
> >
> > As for why the Capri got to have its badges on its body... I would
> assume that it again was
> > marketing. The Capri was being flogged by the Mercury dealerships
> as a Euro cruiser ( trying to
> > cash in on the fact that the previous models of Capri had actually
> originated from Europe ). So
> > it would have been a negative to try to obscure or hide that aspect
> of the McLaren Capri's
> > heritage. Possibly the Mercury marketing boyz felt that if a Euro
> Capri is a PLUS, then a Euro
> > Capri with McLaren markings is a PLUS PLUS...
> >
> > Ah the joys of trying to understand exactly what was in their
> little minds...
> >
> > Marq
> >
> >
> >
> >
> > --- "Sandy Block <cigarsandy@c...>" <cigarsandy@c...> wrote:
> > > Yes, that is true, as it's there on my two 1990s also ~ but no
> place
> > > on the exterior. I believe the only ascMcLaren Mustang to NOT
> have
> > > it on the steering wheel was the 1987 when ordered WITHOUT speed
> > > control. (At least that is how it shows it in the '87 brochure.
> > >
> > >
> > >
> > >
> > >
> > >
> > >
--- In ascmclaren@yahoogroups.com, "ascsbr <shortwalk@a...>"
> > > <shortwalk@a...> wrote:
> > > > Like others I've seen, my '89 has "Ford" on the steering
> > > wheel.....sr
> > > >
> > > >
> > > >
--- In ascmclaren@yahoogroups.com, "Sandy Block
> <cigarsandy@c...>"
> > > > <cigarsandy@c...> wrote:
> > > > > In very subtle ways, if you take the time to carefully examin
> the
> > > > > patient, you will notice that Mercury division "verbally"
> > > > > acknowledged the car as a CAPRI ~ whereas Ford Division never
> > > > > acknowledged that the car was a MUSTANG. Case in point....
> The
> > > > 1986
> > > > > Mercury Capri Brochure shows the 1986 Mercury Capri
> ascMcLaren SC
> > > > 5.0
> > > > > 2-Seat Roadster on it's next-to-last page. True, it tells
> very
> > > > > little about it, but it does acknowledge its existance! The
> 1984
> > > > &
> > > > > 1985 units all carried the MERCURY emblem in the grille.
> Small,
> > > > but
> > > > > it was there.
> > > > > Skip over to the Mustang. Never mentioned in any Ford
> > > promotional
> > > > > literature, brochure or paperwork. Nowhere onany of the 1987-
> > > 1990
> > > > > cars does it say MUSTAND (or for that matter, FORD).
> > > > > When the Mercury dealer ordered a ascMcLaren Capri there was
> a
> > > > > special form to be used to order that car, between the
> Mercury
> > > > Dealer
> > > > > and Ford Motor Company ** AND ** another required form
> between
> > > the
> > > > > Mercury Dealer AND ascMcLaren! (Yes, 2 orders for the same
> car).
> > > > > However, over at Ford, beginning with 1987, all cars were
> order
> > > by
> > > > > ascMclaren and stockpiled. The dealer only sent one order,
> > > > directly
> > > > > to ascMcLaren, who had all of the invoice on each car from
> Ford,
> > > > and
> > > > > then billed the Ford Dealer, for the car, and the billing for
> the
> > > > > ascMcLaren part went out at shipping. No place on the
> Mustang
> > > > does
> > > > > it say FORD, or MUSTANG, either.
> > > > > Seems like Ford washed their hands of it after the last 1986
> > > > Mercury
> > > > > Capri version.
> > > > >
> > > > >
> > > > >
> > > > >
> > > > >
--- In ascmclaren@yahoogroups.com, "jdawg <jdawg@e...>"
> > > > <jdawg@e...>
> > > > > wrote:
> > > > > > seriously......they have always and still do make mustang
> > > > > > convertibles, they never made a factory capri(fox chassis)
> > > > ragtop.
> > > > > > so its more rare in a lot of ways. plus it looks
> > > > > > better...snicker.....
> > > > > > jdawg
> > > > > > just so you know
> > > > > > a 302 is actually a 4.9 liter
> > > > > > they round up, how convenient
> > >
> > >
> >
> >
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